To make the best begin with the best . . .
by Mary Goljenboom
Bernice Fitz-Gibbon was the head of advertising and publicity at New York’s Gimbels department store in the 1940s and early 50s. Her policy was to only hire Phi Beta Kappas for copywriting jobs.
She wrote in her book Macy’s, Gimbels, and Me:
At Gimbels, we offered hard work, stern training, challenge and opportunity, and, ultimately, some pretty handsome cash rewards. But first, training and work. We wanted hustlers and scramblers, the type that takes on tough problems for fun.
There are many people like that, and they don’t have to have college degrees. College degrees do not guarantee brilliance. . . . It is true, however, that college does provide some kind of rough sorting system for brains. It was on the latter theory that we adopted our recruiting policy.
Fitz-Gibbon summed up her hiring policy quoting an old slogan for Campbell’s Soup “To make the best begin with the best . . .”
Her method comes to mind because of the report “Moving the Goalposts,” recently published by the labor analytics firm Burning Glass Technologies. The firm found that an increasing number of employers demand a bachelor’s degree for jobs that previously did not require it. Burning Glass reached its conclusions by comparing “the education levels of workers currently employed in an occupation – a measure of past employer preferences – with the education levels employers are currently demanding for the same occupation.”
Why the change? The report says there are two common explanations.
- Some jobs have become more complex and require more skills.
- Employers are being more selective, favoring more highly educated workers.
The hiring practices of Bernice Fitz-Gibbon fit precisely under explanation #2.
Macy’s, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising by Bernice Fitz-Gibbon (Simon and Schuster, 1967)
Moving the Goalposts: How Demand for a Bachelor’s Degree is Reshaping the Workforce by Burning Glass Technologies (September 2014), http://www.burning-glass.com
Copyright 2014 Ferret Research, Inc.