by Mary Goljenboom
Finding pieces of women’s business history sometimes requires that you look up.
For instance, in downtown Minneapolis, if you stand on the Nicollet Mall outside the Target store and look across the street, you’ll see the historic Young-Quinlan Building. Look up above the third floor windows and you will see “Elizabeth C. Quinlan”, the name of the businesswoman who built both the building and the business that was housed in it.
Young-Quinlan Company opened its doors in March 1895 as Fred D. Young & Company, selling women’s clothing. Fred Young had left his position as manager and buyer for the cloak department of another popular Minneapolis store to start his own business. Elizabeth Quinlan joined Young in his new venture. She was well-known to customers, judging by Young’s mention her in pre-opening publicity and advertising. In 1903 her name was added to the business.
Young and Quinlan’s great innovation was to stock their shop with high quality, ready-to-wear clothing at a time when most clothing was made individually by dressmakers. The team also benefited from the growing personal wealth and affluence created by burgeoning Minneapolis and St. Paul businesses such as Pillsbury, General Mills, and the Northern Pacific Railroad. To attract upper-income customers, the Young & Co.’s opening day ad announced “the finest line of imported and domestic cloaks, mantles, suits, separate skirts, and waists ever seen” in Minneapolis. According to Elizabeth Quinlan, they sold out most of their merchandise on their first day. And they never strayed from stocking the finest.
By the time the Young-Quinlan Building was opened in 1926, Elizabeth Quinlan had been with the company for more than thirty years. She had been sole owner and president since the death of Fred Young in 1911. The business grew significantly so that by the 1920s, Quinlan saw its need for more space. She purchased the land at Nicollet Avenue and Ninth Street South for $1.25 million; the $1.25 million she needed to erect the building was financed by issuing bonds (which sold quickly because her credit was so good). The elegant new Young-Quinlan building was filled with walnut fixtures, stairs, cathedral windows as well as modern conveniences like a 250-car parking garage and elevators. It reflected the success and taste of Elizabeth C. Quinlan, who put her name on the Nicollet facade, above the third floor windows.
Quinlan sold Young-Quinlan Company in 1945, and it lasted until 1985. The landmark Young-Quinlan Building today prominently houses J.B. Hudson jewelers. Reflected in the glass door into Hudson’s, you can catch Target’s bulls-eye logo. Young-Quinlan’s merchandising innovation of providing women with ready-to-wear clothing eventually revolutionized the apparel industry and led to the rise of mass merchandisers like Target. It’s a glimpse of the future reflected from the past.
Copyright 2013 Ferret Research, Inc.